Cool : how the brain's hidden quest for cool drives our economy and shapes our world
Year of publication: |
2015 ; 1. ed.
|
---|---|
Authors: | Quartz, Steven ; Asp, Anette |
Publisher: |
New York, NY : Farrar, Straus and Giroux |
Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
Description of contents: |
"A bold argument that our "quest for cool" shapes modern culture and the global economy"--
Table of Contents [gbv.de]
; Description [netread.com]
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