Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Dahee Han, Adam Duhachek, Nidhi Agrawal
| Year of publication: |
October 2016
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|---|---|
| Authors: | Han, Dahee ; Duhachek, Adam ; Agrawal, Nidhi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 3, p. 429-447
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| Subject: | coping | construal level | self-efficacy | response efficacy | persuasion | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Coping-Strategie | Coping strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584249