Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Benjamin Ho, Wonsun Shin and Augustine Pang
| Year of publication: |
December 2017
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|---|---|
| Authors: | Ho, Benjamin ; Shin, Wonsun ; Pang, Augustine |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 6, p. 537-551
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| Subject: | Corporate advertising | crisis | inoculation | reactance | situational crisis communication theory | image repair theory | Werbung | Advertising | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Finanzkrise | Financial crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1136349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852892