Corporate donor : charitable organization partners ; a coorientation study of relationship types
Year of publication: |
2014
|
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Authors: | Cho, Moonhee ; Kelly, Kathleen S. |
Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 43.2014, 4, p. 693-715
|
Subject: | corporate donors | charitable organizations | relationship management | strategic corporate philanthropy | coorientation model | Wohltätigkeit | Charity | Fundraising | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing |
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