Corporate heritage in CSR communication : a means to responsible brand image?
Year of publication: |
2013
|
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Authors: | Blömbeck, Anna ; Scandelius, Christina |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 18.2013, 3, p. 362-382
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Subject: | Brand image | Consumer perception | CSR | CSR communication | Corporate heritage identity | History | Heritage | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Markenarchitektur | Brand architecture | Kulturgüter | Cultural heritage | Markenführung | Brand management |
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