Corporate identity, customer orientation and performance of SMEs : exploring the linkages
Year of publication: |
September 2015
|
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Authors: | Maurya, Upendra Kumar ; Mishra, Prahlad ; Anand, Sandip ; Kumar, Niraj |
Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 27.2015, 3, p. 159-174
|
Subject: | Corporate identity | Customer orientation | Performance | Small and medium enterprises | SMEs | Food processing sector | B2C | KMU | SME | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Ernährungsindustrie | Food industry | Marketingmanagement | Marketing management |
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