Corporate reputation, service innovation and cross-buying intention : a test on reciprocal relationship and mediation effect
Sridhar Manohar, Ganesan Palanisamy
| Year of publication: |
2018
|
|---|---|
| Authors: | Manohar, Sridhar ; Palanisamy, Ganesan |
| Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 9.2018, 2, p. 158-176
|
| Subject: | service innovation | corporate reputation | reciprocal relationship | cross-buying intention | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Innovation | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2018.096063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989226