Service innovation and customer performance of telecommunication service provider : a study on mediation effect of corporate reputation
Year of publication: |
2016
|
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Authors: | Ganesan, Palanisamy ; Sridhar, Manohar |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 19.2016, 1, p. 77-101
|
Subject: | corporate reputation | customer satisfaction | mediation | relationship improvement | service innovation | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Innovation | Telekommunikationssektor | Telecommunications industry | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
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