Corporate social responsibility and firm performance : the mediating role of marketing competence and the moderating role of market environment
Year of publication: |
2015
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Authors: | Bai, Xuan ; Chang, Jeanine |
Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore : Springer, ISSN 0217-4561, ZDB-ID 858501-5. - Vol. 32.2015, 2, p. 505-530
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Subject: | Corporate social responsibility | Marketing competence | Market turbulence | Competitive intensity | Firm performance | Unternehmenserfolg | Corporate Social Responsibility | Marketing | Marketingmanagement | Marketing management |
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