Impact of environmental turbulence on market orientation : business performance relationship in SSIs
Neetu Andotra, Richa Gupta
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Andotra, Neetu ; Gupta, Richa |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 4, p. 806-820
|
| Subject: | Market orientation | market turbulence | technological turbulence | competitive intensity | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150916645679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608041