Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Johan van Rekom; Guido Berens; Mignon van Halderen
| Year of publication: |
2013
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|---|---|
| Authors: | Rekom, Johan van ; Berens, Guido A. J. M. ; Halderen, Mignon van |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 9, p. 800-814
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| Subject: | corporate social responsibility | corporate branding | corporate reputation | strategy | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenführung | Brand management | Strategisches Management | Strategic management | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234904