How specific should corporate communication be? : the role of advertising language in establishing a corporate reputation for CSR
Guido Berens and Johan van Rekom
| Year of publication: |
2008
|
|---|---|
| Authors: | Berens, Guido A. J. M. ; Rekom, Johan van |
| Published in: |
Facets of corporate identity, communication, and reputation. - New York : Routledge Taylor & Francis Group, ISBN 978-0-415-40527-0. - 2008, p. 96-119
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Werbung | Advertising | Sprache | Language |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003690342