Do corporate sustainable management activities improve customer satisfaction, word of mouth intention and repurchase intention? : empirical evidence form the shipping industry
Year of publication: |
2017
|
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Authors: | Shin, Youngran ; Vinh Van Thai ; Grewal, Devinder ; Kim, Yulseong |
Published in: |
The international journal of logistics management. - Bingley : Emerald Group Publishing Limited, ISSN 0957-4093, ZDB-ID 1034825-6. - Vol. 28.2017, 2, p. 555-570
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Subject: | Relationship marketing | Customer satisfaction | Repurchase intention | Corporate sustainable management activities | Shipping industry | Word of mouth intention | Kundenzufriedenheit | Virales Marketing | Viral marketing | Beziehungsmarketing | Schifffahrt | Shipping | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
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