Corporate weblogs - The impact of blogging on knowledge work -

A very prominent example of a corporate weblog is thedevelopment documentation of Microsoft’s new software“Microsoft-Longhorn”, recently launched as “Vista”. TheMicrosoft-Longhorn Blogosphere (MLB) is interesting for tworeasons: Firstly, in contrast to other blogospheres within thecorporate realm, the weblog-entries of the MLB are publiclyaccessible (www.longhornblogs.com). Secondly, the MLBfocuses on knowledge management-related activities aswebloggers are noting information about their experiences andprogress at developing and using specific software. The MLBcan be depicted along two dimensions, organizational aspects,and participants...