Cosmopolitan consumers as a target group for segmentation

Petra Riefler, Adamantios Diamantopoulos and Judy A. Siguaw

Year of publication:	2012
Authors:	Riefler, Petra ; Diamantopoulos, Adamantios ; Siguaw, Judy A.
Published in:	Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 43.2012, 3, p. 285-305
Subject:	Konsumentenverhalten \| Consumer behaviour \| Globalisierung \| Globalization \| Internationales Marketing \| International marketing \| Internationale Marktsegmentierung \| International market segmentation

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