Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Minjung Kwon, Tülin Erdem, Masakazu Ishihara
| Year of publication: |
2023
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|---|---|
| Authors: | Kwon, Minjung ; Erdem, Tülin ; Ishihara, Masakazu |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 21.2023, 4, p. 437-492
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| Subject: | Category expansion | Counter-cyclical pricing | Endogenous consumption | Price expectation | Promotion effects | Seasonal demand | Stockpiling | Saisonale Schwankungen | Seasonal variations | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-023-09269-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458472