Countercyclical pricing : a consumer heterogeneity explanation
Year of publication: |
2014
|
---|---|
Authors: | Guler, Ali Umut ; Misra, Kanishka ; Vilcassim, Naufel |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 122.2014, 2, p. 343-347
|
Subject: | Seasonality | Countercyclical pricing | Retail | Consumer heterogeneity | Konsumentenverhalten | Consumer behaviour | Konjunktur | Business cycle | Preismanagement | Pricing strategy | Saisonale Schwankungen | Seasonal variations | Theorie | Theory | Einzelhandel | Retail trade |
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