Countercyclical pricing: A consumer heterogeneity explanation

We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonal shifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.

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Year of publication:	2014
Authors:	Guler, Ali Umut ; Misra, Kanishka ; Vilcassim, Naufel
Published in:	Economics Letters. - Elsevier, ISSN 0165-1765. - Vol. 122.2014, 2, p. 343-347
Publisher:	Elsevier
Subject:	Seasonality \| Countercyclical pricing \| Retail \| Consumer heterogeneity

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Type of publication:	Article
Classification:	D10 - Household Behavior and Family Economics. General ; E32 - Business Fluctuations; Cycles ; L80 - Industry Studies: Services. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010743699