Country-image discourse model : unraveling meaning, structure, and function of country images
Kris Brijs, Josée Bloemer, Hans Kasper
| Year of publication: |
2011
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|---|---|
| Authors: | Brijs, Kris ; Bloemer, Johanna M. ; Kasper, Hans D. P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 12, p. 1259-1269
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| Subject: | Ursprungsregeln | Rules of origin | Herkunftsbezeichnung | Designation of origin | Semiotik | Semiotics | Diskurstheorie | Discourse theory | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009382600