Country of origin factors influencing US consumers' perceived price for multinational products
Year of publication: |
2012
|
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Authors: | Ha-Brookshire, Jung ; Yoon, So-hyang |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 6, p. 445-454
|
Subject: | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Bekleidung | Clothing | Baumwolle | Cotton | USA | United States | China |
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