Creating a commercially compelling smart service encounter

Tseng-Lung Huang

Year of publication:	June 2018
Authors:	Huang, Tseng-Lung
Subject:	Smart service encounter \| Customer value \| Willingness to pay a price premium \| Kundenwert \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Konsumentenverhalten \| Consumer behaviour \| Kundenservice \| Customer service \| Kundenzufriedenheit \| Customer satisfaction \| Dienstleistungsqualität \| Service quality \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungsmanagement \| Service management

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