Creating and capturing value with physical-digital experiential consumer offerings
Johanna Lorenz, Leona Chandra Kruse, and Jan Recker
| Year of publication: |
2024
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|---|---|
| Authors: | Lorenz, Johanna ; Kruse, Leona Chandra ; Recker, Jan |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 41.2024, 3, p. 779-811
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| Subject: | consumer experiences | Digital innovation | digitalizing experiences | experience economy | experiential consumer offerings | physical-digital experience | value capture | value creation | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Event-Marketing | Event marketing | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2024.2376386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196833