Creating customer, firm, and social value through cutting-edge digital technologies
issue edtors: Kirk Plangger, Dhruv Grewal, Ko Ruyter & Catherine Tucker
| Year of publication: |
[2022]
|
|---|---|
| Other Persons: | Plangger, Kirk (ed.) ; Grewal, Dhruv (ed.) ; Ruyter, Ko de (ed.) ; Tucker, Catherine (ed.) |
| Publisher: |
Dordrecht : Springer Netherlands |
| Extent: | 1 Online-Ressource (Seite 1125-1350) Illustrationen |
|---|---|
| Series: | Journal of the Academy of Marketing Science / Academy of Marketing Science ; volume 50, issue 6 (November 2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463935