Creating demand : generate cool, custom marketing ideas

Gerardo V. Tabío & Sally Beamer

Year of publication:	2009
Authors:	Tabío, Gerardo V. ; Beamer, Sally
Publisher:	Amherst, NY : Prometheus Books
Subject:	Marketingmanagement \| Marketing management \| Brainstorming \| Kreativität \| Creativity \| Zielgruppe \| Target group
Description of contents:	Table of Contents [gbv.de]

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