Creating low consumer product expectations
| Year of publication: |
1983
|
|---|---|
| Authors: | Ross, Robert H. ; Kraft, Frederic B. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 11.1983, 1, p. 1-9
|
| Publisher: |
Elsevier |