Creating major innovations with customers : insights from small and young technology firms
Nicole E. Coviello & Richard M. Joseph
| Year of publication: |
2012
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|---|---|
| Authors: | Coviello, Nicole E. ; Joseph, Richard M. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 6, p. 87-104
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| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | IKT-Sektor | ICT industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009670261