Creating online brand experience on Facebook

Carina Simon, Tim Oliver Brexendorf, Martin Fassnacht

Year of publication:	2013
Authors:	Simon, Carina ; Brexendorf, Tim Oliver ; Faßnacht, Martin
Published in:	Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 30.2013, 6, p. 50-59
Subject:	Social Web \| Social web \| Online-Marketing \| Internet marketing \| Markenführung \| Brand management \| Markenartikel \| Brand \| Markenimage \| Brand image \| Online-Handel \| Online retailing

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