Creating Passion Brands – Why It's Time to Lead from the Heart
| Year of publication: |
2006
|
|---|---|
| Authors: | Fitzmaurice, Julie |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 1, p. 51-52
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brands | Brand management | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363760610641190 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848514