Creating the brand-driven business: a roadmap for the CEO
Year of publication: |
2005
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Authors: | Dunn, Michael ; Davis, Scott |
Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl, ISSN 0254-9697, ZDB-ID 6141237. - Vol. 22.2005, 1, p. 24-27
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