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EXECUTIVE PERSPECTIVE - Creating the Right Environment for Design - If introducing design thinking and practices to an organization is truly a matter of cultural transformation, then it must be the role of the design leader to be the catalyst for that transformation. It's a challenging task, but by no means insurmountable. One experienced consultant offers some advice for how to begin.
Jenkins, Julian, (2008)
Designing for disruption : strategic business model innovation
Jenkins, Julian, (2016)
Chapter 12 How to Lose Friends and Alienate People: The High Cost to Business of Poor Information Experiences
Jenkins, Julian, (2014)