EXECUTIVE PERSPECTIVE - Creating the Right Environment for Design - If introducing design thinking and practices to an organization is truly a matter of cultural transformation, then it must be the role of the design leader to be the catalyst for that transformation. It's a challenging task, but by no means insurmountable. One experienced consultant offers some advice for how to begin.
| Year of publication: |
2008
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|---|---|
| Authors: | Jenkins, Julian |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 19.2008, 3, p. 16-22
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