Creating ultimate customer loyalty through loyalty conviction and customer-company identification
Jeremy S. Wolter, Dora Bock, Jeffery S. Smith, J. Joseph Cronin Jr.
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Wolter, Jeremy S. ; Bock, Dora ; Smith, Jeffery S. ; Cronin, J. J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 4, p. 458-476
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| Subject: | Customer-company identification | Satisfaction | Loyalty | Conviction | Uncertainty | JUMP model | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2017.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011790705