Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
J. W. van der Haar, R. G. M. Kemp and S. W. F. Omta
| Year of publication: |
1999
|
|---|---|
| Authors: | Haar, J. W. van der ; Kemp, Ron ; Omta, S. W. F. |
| Publisher: |
Groningen |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Kundenwert | Customer value |
| Extent: | 24 S graph. Darst |
|---|---|
| Series: | Research report / Graduate School Research Institute Systems, Organisations and Management. - Groningen. - Vol. 9953 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001433101