Creating value to disrupt markets
Lakshman Krishnamurthi and Rebecca Devine
| Year of publication: |
2023
|
|---|---|
| Authors: | Krishnamurthi, Lakshman ; Devine, Rebecca |
| Published in: |
Kellogg on marketing : the marketing faculty of the kellog school of management. - Hoboken, New Jersey : Wiley, ISBN 978-1-119-90624-7. - 2023, p. 53-70
|
| Subject: | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Disruptive Innovation | Disruptive innovation | Betriebliche Wertschöpfung | Value creation |
Available at ZBW
- Location: Hamburg
- Call Number: A23-1737
-
Status: -
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014283152