Creating value with big data analytics : making smarter marketing decisions
Year of publication: |
2016
|
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Authors: | Verhoef, Peter C. ; Kooge, Edwin ; Walk, Natasha |
Publisher: |
London : Routledge |
Subject: | Betriebliche Wertschöpfung | Value creation | Data Mining | Data mining | Datenverarbeitung | Data processing | Marketingmanagement | Marketing management | Betriebliche Kennzahl | Financial ratio | Marketing | Big Data | Kundenanalyse |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxii, 316 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-1-138-83795-9 ; 978-1-138-83797-3 ; 978-1-315-73475-0 ; 978-1-315-73475-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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