Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Diana Raiko, Viktoriia Cherepanova
| Year of publication: |
2019
|
|---|---|
| Authors: | Raiko, Diana ; Cherepanova, Viktoriia |
| Published in: |
Baltic Journal of Economic Studies. - Riga : Baltija publishing, ISSN 2256-0963, ZDB-ID 2886399-9. - Vol. 5.2019, 2, p. 191-205
|
| Subject: | image | brand | marketing | enterprise | evaluation of performance of marketing department | Marketing | Markenimage | Brand image | Markenführung | Brand management | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
freely available