Extent: | XVII, 330 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer assisted creative problem solving. 1003 |
ISBN: | 0-415-55108-0 ; 0-415-55110-2 ; 978-0-415-55108-3 ; 978-0-415-55110-6 ; 0-203-85982-0 ; 978-0-203-85982-7 |
Classification: | Methoden und Techniken der Betriebswirtschaft |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860785