Creativity and passion between global branding and country of origin roots
Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi
| Year of publication: |
2013
|
|---|---|
| Authors: | Aiello, Gaetano ; Donvito, Raffaele ; Vescovi, Tiziano |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 4, p. 357-360
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| Subject: | creativity | brand | country of origin | brand associations | global marketing | Kreativität | Creativity | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Ursprungsregeln | Rules of origin |