Creepy and intrusive : a consumer's perspective of online personalized communications
Arlonda Stevens and Casey Newmeyer
Year of publication: |
2018
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Authors: | Stevens, Arlonda ; Newmeyer, Casey |
Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 172-183
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Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Datenschutz | Data protection |
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