Critical issues in the cross-cultural measurement of consumer dissatisfaction : developed versus LDC practices
S. Tamer Cavusgil and Erdener Kaynak
| Year of publication: |
1984
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|---|---|
| Authors: | Cavusgil, S. Tamer ; Kaynak, Erdener |
| Published in: |
Comparative marketing systems. - New York, NY : Praeger, ISBN 0-03-062604-8. - 1984, p. 114-130
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| Subject: | Verbraucher | Marktforschung | Entwicklungsländer |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001985216