Critical omni-channel service elements affecting satisfaction and loyalty
Wanmo Koo
| Year of publication: |
2020
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|---|---|
| Authors: | Koo, Wanmo |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 2, p. 32-46
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| Subject: | Channel Integration | Expectation-Confirmation Theory | Integrated Branding | Omni-Channel Retailing | Shipping From Store | Social Media Operation | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Schifffahrt | Shipping |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2020040103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302679