A critical review of corporate social responsibility practices from a marketing perspective : is cause-related marketing really a "win-win-win" situation?
Year of publication: |
2014
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Authors: | Hemat, Hosei ; Yüksel, Ülkü |
Published in: |
Corporate social responsibility in the global business world. - Berlin : Springer, ISBN 3-642-37619-3. - 2014, p. 3-26
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Cause-related marketing |
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