CRM effectiveness and customer satisfaction : moderating role of relationship duration
Chandrasekaran Padmavathy
| Year of publication: |
2017
|
|---|---|
| Authors: | Padmavathy, Chandrasekaran |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 11.2017, 3, p. 413-424
|
| Subject: | CRM effectiveness | customer satisfaction | relationship duration | retail-banks | India | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Indien | Lieferantenmanagement | Supplier relationship management | Dauer | Duration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011735088