CRM in e-business: a client's life cycle model based on a neural network
Oscar Marbán ...
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Marbán, Oscar (contributor) |
| Published in: |
E-commerce and intelligent methods : with 35 tables. - Heidelberg : Physica-Verl., ISBN 3-7908-1499-7. - 2002, p. 61-77
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Neuronale Netze | Neural networks | Lebenszyklus | Life cycle | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001754975