Predicting customer quality in e-commerce social networks : a machine learning approach
María Teresa Ballestar, Pilar Grau-Carles, Jorge Sainz
| Year of publication: |
2019
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|---|---|
| Authors: | Ballestar, Maria Teresa ; Grau Carles, Pilar ; Sainz, Jorge |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 13.2019, 3, p. 589-603
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| Subject: | Cashback | Social network | E-commerce | Machine learning | Artificial neural network | Predictive model | Künstliche Intelligenz | Artificial intelligence | Soziales Netzwerk | Neuronale Netze | Neural networks | Electronic Commerce | Prognoseverfahren | Forecasting model | Online-Handel | Online retailing | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-018-0316-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099269