CRM performance measurement : the case of CTM

Behzad Jafari

Year of publication:	2012
Authors:	Jafari, Behzad
Published in:	International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012, 1, p. 1-18
Subject:	Beziehungsmarketing \| Relationship marketing \| Performance-Messung \| Performance measurement \| Erfolgsfaktor \| Success factor \| AHP-Verfahren \| AHP approach \| Iran

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