CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Madhurima Deb, Vinay Kumar Sharma and Vibhas Amawate
| Year of publication: |
2021
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|---|---|
| Authors: | Deb, Madhurima ; Sharma, Vinay Kumar ; Amawate, Vibhas |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 4, p. 316-336
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| Subject: | Cause-related marketing | consumer Skepticism | image of cause company | NPO’s image | religiosity | satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Religion | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1733048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515861