Cross-channel integration and its impact on customers' behavioral intentions : a serial mediation model
Chetan Srivastava and Raja Debashis
| Year of publication: |
2023
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|---|---|
| Authors: | Srivastava, Chetan ; Debashis, Raja |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 30.2023, 4, p. 123-149
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| Subject: | Behavioral intentions | Cross-channel integration | Interest in alternatives | Omni-channel | Stimulus organism response (S-O-R) | Trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507989