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Cross-cultural adoption of augmented reality : theories and practices

Małgorzata Bartosik-Purgat and Tomasz Grzegorczyk
Year of publication:
2024
Authors: Bartosik-Purgat, Małgorzata ; Grzegorczyk, Tomasz
Published in:
International business and culture : challenges in cross-cultural marketing and management. - New York, NY : Routledge, ISBN 978-1-040-04248-9. - 2024, p. 92-107
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