Cross-validation of customer and employee signals and firm valuation

Christopher Groening, Vikas Mittal, and Yan "Anthea" Zhang

Year of publication:	February 2016
Authors:	Groening, Christopher ; Mittal, Vikas ; Zhang, Yan
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 1, p. 61-76
Subject:	signaling theory \| achievements/lapses \| business scope \| stakeholder \| Signalling \| Stakeholder \| Unternehmensbewertung \| Firm valuation \| Theorie \| Theory \| Beziehungsmarketing \| Relationship marketing

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